BRANDING /
Putting Opera on the Map
When the award-winning contemporary opera company, The Industry, came looking for a fresh brand identity, I designed a new logotype, visual identity, and website that spoke to the company’s experimental Los Angeles roots.
CLIENT
The Industry
ROLES
Designer, Strategist
City in Sight
The Industry is known for musical experiences that immerse audiences in the urban fabric of L.A. — Union Station, a graveyard, a rooftop, a park. In keeping with the company's dynamic spirit, I created a logo concept that would always keep the cityscape in its sights, but could be adapted to different seasons, productions, and vibes.
