WPS, a leading publisher of clinical assessments for autism, school psychology, and occupational therapy, commissioned a series of ads highlighting the impact of their work. In collaboration with the Storied Inc. insights team, we developed a people-centered creative strategy that gave voice to the company’s employees, clients, and end-users.
Western Psychological Services
Director, Strategist
The messaging behind this campaign was shaped in collaboration with the Storied Inc. qualitative research team. Our many hours of discussions with employees and stakeholders allowed the production team to focus on creating meaningful human connections on-camera.
The campaign was an excellent example of a people-centered marketing strategy, enlisting company employees at all levels to speak to their own experiences, struggles, and inspirations.